July 27, 2007

At 10:00AM PDT, the countdown on the main website reached zero and the front page was updated with the first riddle, including a text submission box, presumably for the riddle's answer.

The Game

When participants located at the given coordinates looked up, they saw a phone number being written in the sky:

After the phone number was written, the planes additionally wrote "HA HA HA" in various locations.

  • Videos:

  • Phone number being written. Runtime: 00:35
  • Meeting at location, with skywriting and phone call. Runtime: 05:06


Upon calling this number, the caller overheard a hostage message read by a man under duress:

The online co-conspirators had to enter "inside joke" into the site as a password to continue.