December 13, 2007
The phrase "atasteforthetheatrical" (with the letters turned at various angles in red) was found at the bottom of a theater one-sheet poster depicting the Joker writing "Why so serious?" in blood on a pane of glass. The phrase led to Atasteforthetheatrical.com.
December 14, 2007
Atasteforthetheatrical.com became active, displaying a Gotham Times classified ad for trailers, indicating the release of a new trailer on that Sunday (December 16).
December 16, 2007
At 8:28 pm (as indicated by "Room for 8 people, 28 if they're dismembered), the propaganda film was released. By clicking the "Download" sticker, the visitor was led to http://atasteforthetheatrical.com/deathtrap/default.htm, which features the "trailer" and high-definition downloads of it.